Classical Music = More Milk = More Concertgoers?
OK, this has to be one of the most intriguing classical music marketing ideas I’ve ever seen. Trying to get new patrons to their new concert hall, the folks at the Konzerthaus Dortmund played off a study that classical music helps cows produce more milk. They brought their music to the cows, bottled up the results, and won themselves (according to the ad) a nice new audience:
I’ve got to say, based on packaging alone, I’d buy some:
What I’m curious about is if the classical-music milk tastes better than normal milk, and if different composers yield different results. Does Bach-Milk have a rich but structured flavor? Is Mendelssohn-Milk clean and crisp? Is Shostakovich-Milk concentrated and slightly acidic? I propose some blind taste-tests. Maybe next year.
(Photos)
2 comments
Given this and your last post:
Would you accept a gig to play inside a dairy barn, even if it were part of your orchestra’s new marketing campaign?
Ha . . . probably have to write in a clause about coverage for damage done by animals and specify that hay does not qualify as a flat surface.
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